The Syllabus of BTBU IMBA Program
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Cores Courses

1 Management (5 Credits)

Purpose: Qualify students with the capacity of analysis and application of the management theories. And students are expected to improve their management ability in practice.

1.1 Theoretical study:

. 1.1.1  Introduction

. 1.1.2  Management and decision making

. 1.1.3  Planning and strategic management

. 1.1.4  Organizational structure

. 1.1.5  Leadership

. 1.1.6  Control

1.2 Case study:

Studying international company and Chinese company’s management problems.

Corporate Finance I (2 Credits)

Purpose:  Qualify students with the capacity of analysis and application of the corporate finance theories and enable students to make financial decisions on the financing and investment issues in real world.

1.1 Theoretical study

1.1.1 Introduction to Corporate Finance

1.1.2 Valuation                                

1.1.3 Capital Budgeting                        

1.1.4 Capital Market Theory                  

1.1.5 The Financing Decision                  

1.2 Case study

Analyze and make financing decisions of companies with the theories and tools learned from the course.

Accounting I (2 Credits)

Purpose:  This course is oriented to the objectives of financial accounting, centered with accounting reporting to outsiders, with the four basic accounting assumptions as prerequisite and the six accounting elements as basics, this course is mainly on the general transactions and events of enterprises, and the basic theories and methods of the  identification, measuring, recording and reporting. Through the study of this course, the students shall grasp the basic theories and methods of financial accounting.

1  Theoretical Study

1.1 Accounting in business

1.2 Analyzing and Recording Transactions

1.3 Adjusting Accounting and Preparing Financial Statement

1.4 Completing the Accounting Cycle

1.5 Accounting for Merchandising Operation

1.6 Inventories and Cost of Sales

1.7 Accounting information

1.8 Cash and Internal Controls

2  Case Study

Study latest financial reports of international companies and Chinese listed companies to let students learn more about Chinese Business and the differences between Chinese companies and European companies.

Marketing Strategy (2 Credits)

Purpose:  Marketing Strategy introduces you to the essentials of marketing (key concepts, methods of analysis, strategies and tactics) critical to managing profitable customer relationships in today’s dynamic and connected environment. Specifically, the course goals are: providing competitive training for business students who would like to concentrate on the marketing area of any business. By merging the concepts of research and business, this program is an excellent training ground for nurturing highly skilled marketing strategists.

1.1  Theoretical study

1.1.1 Introduces the marketing management process

1.1.2 Market environment analyzing.

1.1.3 Market segments evaluation

1.1.4 Consumer and Customer’s behavior

1.1.5 Strategy planning making

1.2  Special Topics (Workshop)

1.2.1 Marketing research.

1.2.2 Sales management and operations

1.2.3: New product development

1.2.4: Advertising and public relations

1.3  Case study

Studying international company and Chinese company’s marketing strategy.

Managerial Economics (2 Credits)

Purpose:  Qualify students with the capacity of analysis and application of issues of managerial economics.

Theoretical study:

1.1 Introduction

1.2 Market supply and demand and its operation mechanism

1.3 Demand estimation and prediction of demand

1.4 Analysis of production decision

1.5 Game theory

1.6 Market structure and enterprise behavior

1.7 Long term investment decision

Case Study:

This course combines real business cases with the theories and analysis methods of managerial economics, which can improve comprehensive analysis ability.

Operations Management (2 Credits)

Purpose: Qualify students with the capacity of management of products, processes, services and supply chains and enable students to make operations decision on the strategic level.

1.1 Theoretical study

1.1.1 Strategy and Sustainability

1.1.2 Manufacturing, Service and Heath Care Processes

1.1.3 Supply Chain Process

1.1.4 Supply and Demand Planning

1.1.5 Scheduling

1.2 Case study

Studying operations management practice of international companies and Chinese companies from strategic to tactical and operational levels.

Representative strategic issues include determining the size and location of manufacturing plants, deciding the structure of service or telecommunications networks, and designing technology supply chains.

Tactical issues include plant layout and structure, project management methods, and equipment selection and replacement. Operational issues include production scheduling and control, inventory management, quality control and inspection, traffic and materials handling, and equipment maintenance policies.

Strategic Management (2 Credits)

Purpose: This course will help students have a more comprehensive understanding of two basic issues of strategic management: What are the original sources of enterprise’s competitive advantage and how to obtain sustainable competitive advantage? It will equip students with the capacity of analysis and application of the analytical methods and theories of strategic management through theoretical teaching and case discussion.

1.1  Theoretical study

1.1.1 Introduction of basic conceptions and theories of strategic management

1.1.2 Analysis of external environment and internal resources and capabilities

1.1.3 Business level strategy

1.1.4 Corporate level strategy

1.1.5 Strategy implementation

1.2  Case study

This course will offer about 8-10 cases with a mixture of small and large firms; start-ups and industry leaders; global and domestically focused companies; and service, manufacturing, technology, and diversified activities.


Purpose:  The course AccountingⅡincludes managerial accounting and internal controls.

1.1 Theoretical study

1.1.1 cost-volume-profit analysis

1.1.2 operating decision

1.1.3 capital expenditure decision

1.1.4 master budget

1.1.5 responsibility accounting

1.2 Case study

The other part of this course is internal control. Though learning five elements of internal control framework as the theoretical basis, the course combined the actual needs of enterprises in operation management and internal audit.

Organizational Behavior ( 2 Credits)

Purpose:  Introducing basic concepts, principles, methods and relevant applications of organizational behaviors to students.

Helping students understanding the impact of individuals, groups and organizational structure on behavior within organizations.

Improving students’ capacity on researching and solving practical problems enterprises facing on organizational operation.

1.1  Theoretical study

 1.1.1 Introduction of Organizational Behavior

 1.1.2 Individual in an Organization

 1.1.3 Group in an Organization

 1.1.4 Organizational System

1.2  Case Study

Analyzing the formation mechanism of behaviors on individual level, group level and organization level in different situation.

Human Resource Management (2 Credits)

Purpose:  Qualify students with the ability of analysis of theories of the human resource management, and the application of those into practices as well, enable students to conduct human resource activities and make final decision.

1.1  Theoretical study

1.1.1  Introduces the basic functions of human resource management which is used by modem companies.

1.1.2  Human resource planning.

1.1.3  Job analysis.

1.1.4  Recruitment and selection process.

1.1.5  Training and development process.

1.1.6  Performance management.

1.1.7  Remuneration system.

1.1.8  Labor relations management.

1.2  Case study

   Differentiate the human resource management policies and practices in international companies from those in Chinese companies.

Additional Courses

Corporate Finance Ⅱ (2 Credits)

Purpose:  Qualify students with the capacity of analysis and application of theories and enable students to make corporate finance decision on the strategic level.

1  Theoretical Study

1.1 Theories of optimal capital structure

1.2 Techniques of capital structure analysis

1.3 Dividend policy decision

1.4 Working capital management

1.5 Private equity & venture capital

1.6 Mergers and acquisitions

2  Case Study

Studying international company and Chinese company’s corporate finance strategy.

Logistics and supply chain management(2 Credits)

Purpose:  Logistics and Supply Chain Management is concerned with the efficient flow of materials, products, and information within and among organizations. Logistics management entails a wide variety of activities that have a significant influence on customer service, including inventory control, transportation, warehousing, facility location analysis, packaging, materials handling, parts and service support, and product returns. Supply chain management involves the integration of business processes across organizations, from material sources and suppliers through manufacturing and processing to the final customer.

Theoretical study

1.1  Introduction to logistics Management

1.2  Logistics Processes

1.3  Logistics Costs & Corporate Profit

1.4  Introduction to Supply Chain Management

1.5  Supply Chain Business Processes

1.6  Supply Chain Design & Performance

1.7  Organizing for Effective Logistics

1.8  Logistics in the Global Marketplace

1.9  Global Logistics Strategies

1.10  Strategic Logistics Planning

Case study

Analysis the top enterprise china or aboard for the successful logistics and supply chain management.

Marketing Research & Statistics (2 credits)

Purpose: Introduce the contemporary marketing research methods, procedures, and practices, and enable the students to make the right decision by gathering and analyzing the right market information.

Theoretical Study:

1.1 Introduction to Marketing Research

1.2 Designing the Marketing Research

1.3 Collecting the Market Information

1.4 Analyzing the Market Information

Practical Study:

2.1 Collect the market information about different types of consumers.

2.2 Make some marketing decisions by analyzing the market information.

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