The Syllabus of BTBU MIB Program
FromDate:10-09-2015 Attention:16257       Print

Objectives:

MIB Program at BTBU aims to foster the high-level, application-oriented and inter-disciplinary business professionals who can meet the demand of economic globalization, competent in international business operation, practice and management in foreign enterprises, government departments and social organizations.  

北京工商大学国际商务硕士专业旨在培养适应经济全球化需要,胜任在涉外企事业单位、政府部门和社会组织从事国际商务经营运作与管理工作的高层次、应用型、复合型商务专门人才。


Mission:

To complete the whole MIB program, it requires 36 credits, including 32 academic credits in course study and 4 credits in international business practices. The 32 academic credits include 24 credits in compulsory courses and 8 credits in elective courses. International business practices should be not less than 6 months. MIB students are required to pass all the course exams organized by BTBU. The students who pass the exams can obtain the credits for the courses. Any student who completes all the required credits is allowed to write a thesis. Students who successfully defend their thesis are entitled to be conferred MIB according to the degree application procedure.

完成全部培养计划需要修满36学分,其中课程32学分,国际商务实践4学分。课程的32学分中包括必修课24学分、专业选修课8学分。商务实践时间一般不少于6个月。国际商务专业研究生必须通过学校组织的规定课程的考试,成绩及格方能取得该门课程的学分;修满本学位规定的学分方能撰写学位论文;学位论文经答辩通过方可按学位申请程序授予国际商务硕士专业学位。


Duration:

The duration is generally 2 years for full-time students and 3 years for non-full-timers who are required an in-campus study not less than 1 year accumulatively.

全日制学习年限一般为2年;非全日制学习年限一般为3年,其中累计在校学习时间不少于1年。


Core Courses:

1 International Business (2 Credits)

Purpose:

Our primary mission is to instill our student a passion for international business and equip students with the passion and knowledge necessary to compete in the global marketplace.


1.1 Content

The content covers the following topics:

Globalization

Cross-Cultural Business

Politics, Law and Ethics

Economic Systems and Development

International Trade

Business-Government Trade Relations

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Analysing International Opportunities

Selecting and Managing Entry Modes

Developing and Marketing Products

Managing International Operations

Hiring and Managing Employees


1.2 Discussions


2 Business English (3 Credits)

Purpose:

This course is designed to help students develop oral, written and nonverbal skills needed to communicate successfully in structured business environments.


2.1 Theoretical Study:

Build up effective communication skills

The basics of business writing

How to improve writing techniques

How to write business correspondences

How to write informal reports and formal reports

How to make effective and professional oral presentations

How to write resumes and cover letters


2.2 Practical study:

1. Practice writing


2. Practice presentation


3 International Trade Policy and Practices (2 Credits)

Purpose:

(1)To understand the background and major methods of international trade policy

(2)To provide a basic overall understanding of the theory and practical technique of international sales


3.1 Theoretical Study:

Tariff and Non-Tariff Barriers

Free Trade vs Protection, and Preferential Trade Cooperation

The New Protectionism

CISG & The Contract of International sales

CIF and FOB Contract

Delivery of goods and International payment

International Commercial Arbitration


3.2 Case study:

To study recent cases in the field of(1)International policy regarding WTO affairs and Chinese Trade Policies;(2)International sales of commodities.


4 International Direct Investment and Transnational Corporation Management (2 Credits)

Purpose:

On the basis of understanding international direct investment theories and its development process, students should be able to apply relevant theories to analyze specific cases about transnational corporation investment operations in different countries or districts.


4.1 Theoretical Study:

Part One – International Direct Investment Theory

1. Monopoly Advantage Theory

2. Internalization Theory

3. Location Theory

4. Eclectic Theory of International Production

5. Marginal Industrial Expansion Theory

6. New Development of International Direct Investment

Part Two - Transnational Corporation Investment Operation

1. Environmental Analysis of International Direct Investment of Transnational Corporation

2. Risk Management of International Direct Investment of Transnational Corporation

3. Feasibility Analysis of Foreign Direct Investment Projects of Transnational Corporation


4.2 Case study:

Transnational Corporation and International Direct Investment in United States, Europe, Japan, East Asia, Latin America, and China


5 International Finance and Practices (2 Credits)

Purpose:

This course aims to train the students to grasp the basic theory, basic operations and basic knowledge in international finance. After the study, students will know the research object, basic concepts, and basic operations in international finance, which makes the students grasp knowledge and broaden the vision


5.1 Theoretical Study:

Characteristics, Tasks and Research Object of International finance

Basic Concepts, Basic Theory, Basic Method, and Frontier Topics


5.2 Case study:

To Analyze the financial problem and specific cases


6 International Business Negotiation (2 Credits)

Purpose:

This course aims to train the basic skills and procedures needed to set up effective international negotiation teams, to select appropriate team leaders from members of the same organization, and to develop effective team members and team work.


6.1 Theoretical Study:

What the Study of International Business Negotiation Does and Doesn’t Include

Selecting Your Team and Leader

The Method for Forming the Teams

Negotiation between Inexperienced or Untrained Negotiators

Anticipating Outcomes in International Business Negotiation

The 8-step Negotiation Preparation Process

Culture Learning Lessons for Negotiators

Professional Skills for International Negotiators


6.2 Case study:

8 Team Role Plays and Simulated Negotiations


7 International Business Law (2 Credits)

Purpose:

This course aims to give students from many cultures and traditions a good look at the overall structure of the global “legal environment” in which business operates today. The focus will be on global legal issues concerning state responsibility and environmental regulation, dispute settlement, trade in Goods, services and labour, intellectual property, sales, and transportation, which shows both the diversity and similarity of business and of the law.


7.1 Theoretical Study:

Introduction to International and Comparative Law

State Responsibility and Environmental Regulation

Dispute Settlement

Trade in Goods

Services and Labour

Intellectual Property

Sales

Transportation


7.2 Case study:

1. Commission of the European Communities v. Federal Republic of Germany

2. China’s refusal to accept the doctrine of restrictive sovereign immunity

3. Southern Bluefin Tuna Cases: Provisional Measures

4. Japan---Taxes on Alcoholic Beverages

5. United States---Import Prohibition of Certain Shrimp and Shrimp Products

6. European Communities---Regime for the Importation, Sale and Distribution of Bananas

7. L’Oreal v. eBay

8. The Natural Gas Case

9. Great China Metal Industries Co. Ltd. V. Malaysian International Shipping Corp.


8 International Business Environment and Operations (2 Credits)

Purpose:

The purpose of this class is to study the phenomena of the environments and operations of international business in ways that help managers clarify the basis for their success and identify way to sustain it. And help students develop the outlooks, knowledge, skills, and sensitivities needed to manage the challenges and opportunities of international business; Improve your capacity to think strategically about a company in the face of globalization; Boost your understanding of how manager managers’ translate their vision into action by looking at the structures, systems, personnel, programs, policies, and procedures that they use to run their business in a globalizing world.


8.1 Content:

The content covers the following topics:

Introduction to Globalization and International Business

Cultural Awareness and Dealing with Cultural Differences

Elements, Features and Analysis of the Economic Environment

The Political, Legal Environment and Dealing with Governmental Trade Influences

How Companies Use Foreign Exchange and Avoid Foreign Exchange Risk

Global Strategy, Structure and Implementation

Export and Import Strategies, Direct Investment and Collaborative Strategies

Management of international operations


8.2 Teaching and learning strategies:

The course will consist of lectures, group discussion and presentations, case studies and team business plan formulation. Formal assessment will be designed to encourage students to do their best in both individual and team work.


9 International Settlement (2 Credits)

Purpose:

Give a comprehensive introduction to the theoretical frames and practical issues involved in the processes of international settlement and trade – related financing.


9.1 Content:

The content covers the following topics:

Introduction about international settlement

Bill of Exchange

Promissory Note and Cheque

Remittance and Collection

Letter of Credit

L/G and Standby Credit

Commercial documents


9.2 Case Study and Discussion


10 Intercultural Communication (2 Credits)

Purpose:

This course will provide essential information and practical examples for the important aspects of cross-cultural communication. It explores topics such as value, nature, perception, art, religion, literature, philosophy and the art of living as a whole. It tries to make a comparison between Western and Eastern culture, and to present a way in which cultures could be surveyed and understood.


10.1 Theoretical Study:

Communication and Culture

Cultural Value Orientation

Hall’s Cultural Dimensions: High Context and Low Context Culture

Hofstede’s Value Dimensions: Individualism / Collectivism; Uncertainty Avoidance; Power Distance; Masculinity / Femininity; Long and Short-Term Orientation

Culture and Verbal Communication

Culture and Nonverbal Communication


10.2 Case study:

Cases from “Intercultural Business Communication: Cases and Analyses”

Culture in movies: High Noon, I not Stupid, My Big Fat Greek Wedding


11 International Marketing (2 Credits)

Purpose:

Quality Students with the capacity of analysis and application of the marketing and enable students to make marketing decision on the strategic level.


11.1 Theoretical Study:

Introduce the marketing management process which is used by modern companies.

Market environment analysing.

Market segment evaluation.

Consumer and Customer’s behaviour.

Strategy planning marketing.


11.2 Case study:

Studying international company and Chinese company’s marketing strategy.


12 International Financial Management (2 Credits)

Purpose:

Qualify students with the capacity of analysis and application of the international financial management theories and enable students to make financial management decisions on the international financing and investment issues


12.1 Theoretical Study:

The international financial management

Exchange rate behavior

Exchange rate risk management

Long-term asset and liability management

Short-term asset and liability management


12.2 Case study:

Studying international company and Chinese company’s cases concerning international financial management


13 Study on WTO Issues (2 Credits)

Purpose:

This course will help you understand how the multilateral trading system works, what challenges it is facing. And we will specially focus on how China develops under the WTO. We will also take a closer look at some controversial issues on the development and future of the WTO and China. These insights can help managers choosing business strategies.


13.1 Content:

The content covers the following topics:

Mode and operation issues of a multilateral trading organization

Basic principles of the WTO and application

The development of Doha development agenda and Regionalism challenge

Dispute Settlement Mechanism issue

Role and impact of the WTO on global economy

Development issue of China under the WTO


8.2 Teaching and learning strategies:

The course will consist of lectures, individual assignment and presentation, group discussions, team report and presentation. Formal assessment will be designed to encourage students to do their best in both individual and team work.


14 China’s Foreign Trade (2 Credits)

Purpose:

Enable the students to get the background information of doing business in China. Understand the management system and its reform and how China cooperates with the other countries.


14.1 Content:

The content covers the following topics:

Resources and industrial distribution of China;

Business culture of China;

China’s foreign trade structure and its features;

Foreign trade management theories, reform and current system;

FDI theories and China’s practice;

FTAs related with China and their roles


14.2 Case Study and Discussion


Additional Courses:

Chinese Language (3 Credits)

Chinese Culture (2 Credits)


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